While Apple is a far more established and way richer company now than it was in 2006 when these ads started, the popularity of these ads is still easy to see. Plus, Apple ended up making 66 different TV spots for the Get a Mac campaign in three years and companies don't run a campaign that isn't showing results. Not only did Mac sales in 2006 go up - the year the ads were introduced - the staying power of the ads a decade after they stopped airing is plently of proof. It was the ability of Apple's simple ad formula to adapt to new marketing messages during the campaign that kept these ads coming for years! Did it work? "To understand that one does important work while the other wastes his time with frivolous pursuits like home movies and blogs." This holiday spot, entitled Goodwill, is a prime example of how Apple included the perception of Macs being for creative young professionals and was paving the way for new media.
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